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BoAt is a consumer electronics brand that is India-based that markets earphones, headphones stereos, travel chargers, and premium rugged cables. Imagine Marketing Services Private Limited, which does business as BoAt. Delhi-based brand BoAt Lifestyle has reached the top five in the global wearables market, becoming the first Indian company to do so.

About BoAt 

 

BoAt is an Indian company that markets audio-focused electronic gadgets such as wireless speakers, earbuds, headphones, earphones, home audio equipment, premium rugged cables, and other technological accessories. BoAt was founded in 2016 by Aman Gupta and Sameer Mehta, who wanted to create a lifestyle brand that catered to the young and aspirational consumers of India. BoAt stands for Breakthrough Audio Technology and aims to deliver high-quality sound and design at affordable prices.

BoAt has a wide range of products that suit different lifestyles and preferences. Some of the popular product categories are:

Wireless Earbuds: These are compact and convenient devices that offer true wireless sound and connectivity. They come with features such as touch controls, voice assistant, water resistance, long battery life, and ergonomic design. Some of the best-selling models are Airdopes 131, Airdopes 141 Pro, Airdopes 161, and Airdopes 125.

Neckbands: These are wireless earphones that have a flexible neckband that rests on the neck. They offer comfort, stability, and easy access to controls. They also have features such as magnetic earbuds, noise cancellation, dual pairing, and sweat resistance. Some of the popular models are Rockerz 255 Max, Rockerz 255 Touch, Rockerz 235 V2, and Rockerz 335.

Smart Watches: These are wearable devices that offer fitness tracking, health monitoring, smart notifications, music control, and more. They have stylish designs, colorful displays, customizable watch faces, and long battery life. Some of the latest models are Ultima Connect Max, Ultima Call Max, Storm Call, and Lunar Call Pro.

Wireless Speakers: These are portable devices that offer powerful sound and wireless connectivity. They are ideal for outdoor activities, house parties, karaoke sessions, and more. They have features such as water resistance, multiple modes, built-in mic, TWS function, and long playback time. Some of the top models are Stone 260 V2, Stone 170 V2, Stone SpinX 2.0 Rugged Wireless Speaker (Charcoal Black), and Stone Grenade XL.

BoAt is one of the fastest-growing brands in India and has become the world’s fifth largest wearable brand in terms of shipments in Q3 2020. BoAt has also collaborated with celebrities such as Diljit Dosanjh, Kiara Advani, Kartik Aaryan, Jacqueline Fernandez, Hardik Pandya, Shreyas Iyer, Rishabh Pant and more to endorse its products2. BoAt has also launched a T.Rebel range of products that are specially designed for women.

BoAt is a company that celebrates the spirit of innovation and creativity and strives to make a difference in the lives of its customers with its products and values.




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FAQs

Q.Is boAt fully Indian?

A.BoAt is an India-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers and premium rugged cables. Imagine Marketing Services Private Limited, which does business as BoAt, was incorporated in November 2013 by co-founders Sameer Ashok Mehta and Aman Gupta.



Q.What is the battery life of boAt earbuds?

A.With up to 50 hours of battery life, dive into effortless listening all day and night. Not just this, with ASAP™ Charge, charge for 10MINS & get 180MINS of playtime!



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